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Privacy Policy

Last Updated: 10 March 2026

This Privacy Policy describes how Soft Eve ("we," "us," or "our"), operating at softevestore.com and located at 1200 W Lake St, Minneapolis, MN 55408, collects, uses, and shares information about you when you visit our website or make a purchase.

1. Information We Collect

Information you provide directly

When you place an order, we collect your name, email address, shipping address, and phone number. When you contact us, we collect the information you include in your message. When you subscribe to our newsletter, we collect your email address.

Information collected automatically

When you visit our website, we may automatically collect certain information about your device and browsing behavior, including your IP address, browser type, operating system, referring URLs, and pages viewed. This information is collected through cookies and similar technologies, subject to your cookie preferences.

2. How We Use Your Information

We use the information we collect to process and fulfill your orders, send order confirmations and shipping notifications, respond to your inquiries, send newsletter communications (if you have subscribed), improve our website and product offerings, and comply with legal obligations.

We do not sell your personal information to third parties. We do not use your information for automated decision-making that produces legal or similarly significant effects.

3. Information Sharing

We may share your information with shipping carriers to fulfill your orders, payment processors to handle transactions, email service providers to send transactional and marketing emails, and analytics providers to help us understand site usage (subject to your cookie preferences).

All third-party service providers are contractually required to use your information only as necessary to provide services to us and in compliance with applicable law.

4. Cookies and Tracking

We use cookies to operate our website, remember your preferences, and analyze site traffic. You can manage your cookie preferences using the cookie consent tool on our site. For more information, see our Cookie Policy.

5. Data Retention

We retain order information for a minimum of seven years as required for tax and accounting purposes. Newsletter subscription data is retained until you unsubscribe. Contact form submissions are retained for a period sufficient to address your inquiry, typically no longer than two years.

6. Your Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to access, correct, or delete your data. California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information (we do not sell personal information).

To exercise any of these rights, contact us at info@softevestore.com or +1 (612) 825-4411.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us immediately at info@softevestore.com.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised "Last Updated" date. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

For questions about this Privacy Policy or our data practices, contact us at:

Soft Eve
1200 W Lake St
Minneapolis, MN 55408
Email: info@softevestore.com
Phone: +1 (612) 825-4411

Soft Eve logo Soft Eve

A minimalist dress shop based in Minneapolis. Clean silhouettes, honest photography, no-fuss checkout.

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  • 1200 W Lake St, Minneapolis, MN 55408
  • +1 (612) 825-4411
  • info@softevestore.com

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